Privacy & Cookies

Who we are

Palmares Limited is a cycling coaching and training plan business registered in England and Wales (company number 08931710). Our registered address is 66 Paul Street, London, EC2A 4NE.

If you have any questions about this policy, you can contact us at hello@palmares.co.uk.

What data we collect and why

We only collect data that helps us provide a relevant, useful experience. Here's what we collect and why:

• Name and email address — when you complete our quiz or sign up, we collect your name and email so we can send you training plan recommendations and educational content. This is the basis of our email marketing service.
• Quiz answers — your age group, ability level, weekly training hours, goals, and biggest training challenge. We use this to recommend the right training plan for you and to personalise the emails we send.
• Email engagement — whether you open emails or click links. We use this to understand what content is most useful and to avoid sending irrelevant emails.
• Purchase information — if you buy a training plan via TrainingPeaks, we record the plan purchased, the date, and the value. This helps us track what's working and serve you better after purchase.

We don't sell your data to third parties. We don't use it for any purpose other than running Palmares.

Legal basis for processing

Under UK GDPR, we need a legal basis for processing your personal data. We rely on:

• Consent — when you submit the quiz or sign up, you're consenting to receive emails from Palmares. You can withdraw consent at any time by unsubscribing (every email has an unsubscribe link).
• Legitimate interests — for basic analytics that help us understand how the site is used, such as page view counts and traffic sources.

Who we share data with

We use a small number of trusted services to run the business. Each acts as a data processor on our behalf:

• ActiveCampaign — our email marketing platform. Stores your contact information, quiz answers, and email engagement data. ActiveCampaign Privacy Policy
• TrainingPeaks — where training plans are sold and delivered. Handles payment processing and plan fulfilment. TrainingPeaks Privacy Policy
• Google Analytics — anonymised website analytics. We use this to understand how people find and use the site. Google Privacy Policy
• RightMessage — personalisation software that remembers your quiz answers and customises what you see on our website. It syncs your preferences with ActiveCampaign so your experience stays consistent across visits and emails. RightMessage Privacy Policy
• Webflow — the platform that hosts this website. Webflow processes basic visitor data such as IP addresses and page requests in order to serve the site. Webflow Privacy Policy
• Zapier — automation software we use to connect our tools. Zapier handles data in transit between services (for example, writing email verification results to ActiveCampaign) but does not store your data independently. Zapier Privacy Policy
• Microsoft Clarity — heatmap and session recording software that shows how visitors interact with our website (mouse movements, clicks, scroll depth). No personally identifiable information is recorded. Microsoft Privacy Statement
• MailerCheck — used to verify email addresses on signup to maintain list quality. Email addresses are checked against their database and then discarded.

How long we keep your data

We keep your contact information and quiz data for as long as you remain subscribed to our emails. If you unsubscribe, your data is deleted within 30 days. Purchase records are kept for seven years in line with UK accounting requirements.

Your rights

Under UK GDPR, you have the right to:

• Access — request a copy of the data we hold about you
• Rectification — ask us to correct inaccurate data
• Erasure — ask us to delete your data
• Restriction — ask us to limit how we use your data
• Portability — request your data in a machine-readable format
• Object — object to processing based on legitimate interests
• Withdraw consent — at any time, by unsubscribing or emailing us

To exercise any of these rights, email us at hello@palmares.co.uk. We'll respond within 30 days. If you're unhappy with how we've handled your data, you can also complain to the Information Commissioner's Office (ICO).

Cookies

Cookies are small files stored on your device when you visit a website. We use the following categories:

• Strictly necessary — essential for the site to function. These can't be disabled.
• Analytics — Google Analytics and Microsoft Clarity, to understand how people use the site. Anonymised. Only set with your consent.
• Marketing — advertising pixels from Google Ads, Meta (Facebook), and X (Twitter), used to measure campaign performance and show relevant ads. Only set with your consent.

When you first visit the site, a cookie banner will ask for your consent. You can change your preferences at any time by clicking the cookie settings link in the footer.

Changes to this policy

We may update this policy from time to time. The "last updated" date at the top of this page will always reflect the most recent version. For significant changes, we'll notify subscribers by email.